Cisco Ditches Linksys Brand
Linksys home networkig products are well known, with a pretty good reputation for reliability and quality. So it makes less than perfect sense that Cisco, which bought Linksys four years ago, is ditching the name in favor of it’s own brand. The fact that the average consumer (outside of the enterprise) hasn’t a clue who Cisco is makes the move even stranger. I don’t worry much about brands myself, but that kind of thing is important to a lot of people, and Cisco will need to spend a lot of money marketing to consumers who are already familiar with the Linksys brand.
My own wireless home network is a mish-mash of aging D-Link, Microsoft, and Netgear hardware, all working perfectly together and all bought very cheaply.
