Google Doing Digg Deal
Google is pursuing an acquisition of Digg for a reported $200 million:
Google’s on and off negotiations with Digg have been back on in a big way for the last six weeks, we’ve heard from multiple sources inside of Google, and the two companies are close to a deal that will bring Digg under the Google News property
Digg was once a vital destination for anyone interested in technology news, but the quality has been sliding for more than a year. I don’t know if Google can turn that slide around, but it will be interesting to watch them try.
By the way, I hereby formally propose calling this acquisition “Giggle”. Hey, it’s catchier than “Microhoo”.
Referenced:
www.digg.com
www.google.com
UPDATE: I see from the trackback below that Netpaths links to me with the keyword “nervous” about this deal. Thanks for the link, but I’d classify myself as “indifferent”, or “curious” at best. Nice to see someone running with the “Giggle” meme so quickly, though. ![]()


